If you found yourself here, you are probably looking for quick and easy ways to make money. Well, here is an excellent idea for you: Event Blogging
Event blogging has been gaining increasing popularity in recent years. It is becoming a trend that many bloggers are trying out, as it is a great way to make a considerable amount of money in a short period. You do not have to invest too much time in site building or its maintenance, either.
The first and most crucial step of any of your new ventures is to get started. Starting something new does sound scary, but I have got you on this one!
You can rely on me to discuss everything you know about event blogging to get started on your blog in no time!
What exactly is Event Blogging?
Event blogging is a type of micro niche blogging. In this, bloggers choose a particular topic to write about. Event-based niche blogs consist of information about upcoming events or festivals, and special holidays. It covers all kinds of international, national, celebratory, cultural, seasonal, and religious days.
It can either be an informational blog or not focus on when an event occurs. It may contain pieces about event reputation management, various environmental issues, blogging secrets, etc.
Event bloggers create blogs by keeping a particular date or occasion in mind. They work on a blog to make it rank on top of the search engines. This way, as the occasion approaches, they can receive a large amount of traffic and make a profit overnight.
Event blogging is not a long-term project. You only have to work on it for a month or two. During this short time, the first thing you need to learn is how to receive a large amount of traffic on target events in a limited time.
Event blogging covers all the fundamentals of an event that includes answering questions like:
- What is the event about?
- Where and when is the event?
- Who is this event for?
- Why is this event taking place?
The goal of event-based blogs is to provide all there is to know about a particular event or to give ideas and tips on how to celebrate a specific event.
How Event Blogging Can Be Beneficial:
Event blogging is different from other types of blogging because it does not involve spending long periods to become top-rated. Some bloggers have also earned more than 10,000 dollars from a single blog. You can save lots of time and some money too. You will have lots of free time to enjoy yourself because event blogging doesn’t take as long as regular blogs.
Event Blogging in Corporate Businesses
Apart from profiting off the traffic that your blog will receive, there are many other event blogging reasons and hacks to write corporate event blogs. Corporate blogs have become an effective means used by a wide range of competitive intelligence specialists in your region and worldwide.
Ongoing events that are on the internet are often more successful if they are being written about. If you have a corporate event blog, you can exploit all these events and create content for your blog. In more intense situations, you can also help prevent more significant corporate battles, which keeps you limited to local corporates only.
Event blogging offers many blogging tips for starting a corporate business or even those who are already running one. These blogs can talk about the latest news around the area or even tips and tricks to overcome problems in business. All this comes in handy for businesses to become fully aware of the competition and market situation.
Event Blogging Today
Several people claim that event blogging is not as easy as it was. Many of these event-niche blogs have SEO experts as their admins, so they are always on the front seat on google.
Nevertheless, what you need to remember is that the early birds do not permanently stay on Google’s top-ranking list. They may have their advantage in the beginning, but it is not impossible to compete with them.
With rising competition, the products that were popular in the past may not be able to be at par with the ones being produced today. This may not be due to a decrease in quality but due to an increase in the availability of more modern options.
Opportunity in Event Blogging
Times are happening and continuously changing. During these times, it is essential to be aware of the ongoing events around you. If you wish to be in the loop regarding the latest news, you need to know some events happening around; personal, national, or cultural.
We all know blogging is not the easiest game because it takes a significant amount of time before your blog gets ranked. If you are a new blogger and what to find out whether you have any scope in this area, you do. If you work hard enough and take the necessary steps, you will have a flourishing blog in a reasonable time.
Younger people enjoy Valentine’s day for ’10 Gift Ideas to Gift Your Boo!’. Kids want to know what they can do for their parents when it is time for Father’s/Mother’s Day. Patriots can enjoy reading about their country’s national days and enthusiastically celebrate them.
Each person has some days that they can look forward to and relate to. So, your event-based niche blog is most likely to appeal to a large group of people that want to read about the particular event. Therefore, your target audience is the entire world.
Therefore, the scope and opportunity for you in blogging is significant.
How to Successfully Start Event Blogging: Steps to Follow
If you have made up your mind about starting event blogging, the next big question is: How?
Well, again, I have got you! I have broken down the process of setting up an event based-based blog into the following steps so that you are event blog will be up and running in no time.
Step 1: Pick a Lucrative Event
When you choose an event to cover on your blog, try to find out its monthly searches and low competitors. You can use various Keyword tools to find specific keywords related to the event quickly.
Pay attention to the events you are interested in writing about and the amount of traffic it generates. Choosing events that you connect to also gives you a great source of inspiration through which you create excellent content. And of course, picking events that have high demand and appeal to your audience will give you enough traffic to make a reasonable income.
Note: If you are a beginner trying to pick an event for your blog, the most practical idea is to start with something that does not have too much competition. Therefore, for all the newbies, the competition will not be a problem you will have to worry about.
Here are some ideas I have listed out that you can try for your blog:
- New Year
- Cricket World Cup
- FIFA World Cup
- Super Bowl Finals
- WWE events
- French Open
- Australian Open
- Movie premieres
- Grammy Awards
- Elections or other political events
- Video game release events
Categorize your event ideas: Here is something else you can try; categorize all your event ideas based on the kind of energy they convey to your readers. For example, check out the categories I made. You can alter and modify it according to your needs.
- Celebratory events: Fests, Carnivals
- Mourning events: Funerals, Memorials
- Appreciation events: Mother’s Day, Valentine’s Day
- Religious events: Christmas, Eid, etc.
- Patriotic events: National days
- Health-related events: Parkinson day
- Awareness events: Breast Cancer Awareness, HIV Awareness, Human Rights Day, etc.
In summary, there are three essential things you need to remember while picking an event:
- Events that you can relate to or connect to
- A popular event that appeals to your readers
- Low competition if you are a beginner
Step 2: Research your Keywords:
You can get lots of traffic and, consequently, high ratings on your blog if you have a set of suitable keywords. This will require research and effort to find the right keyword searches with low competition to help you beat other blogs.
Once you are done picking an event, you need to research to find suitable keywords. Here are some SEO tools that you can use:
Try using Google Trends: This is a fantastic tool that you can use to understand the trend and investigate the competition. All you need to do is get on the website and type in the term you want to search for. Here, you can start by looking for the name of the event you want to document.
If you have more than one idea to look up, you can conveniently compare the trend or the search volume for event ideas.
Try using Ubersuggest: This is another remarkable tool that you can use for free as well. Ubersuggest is one of the most popular SEO tools on the internet because it makes finding out the competition between keywords so easy! Their website contains all the necessary information you require for all your SEO needs.
You can narrow your audience by finding long-tail keywords. You can attract people that buy online, and you can earn money by bringing them to your blog. For this, Long Tail Pro is a reliable SEO tool that is used for looking up long-tail keywords.
People that look up something on google mainly have two kinds of intentions:
- User Intent: This means that they just require information about something. For example, they will look up for words like “Thanksgiving” or “history of Thanksgiving,” etc.
- Buyer Intent: This consists of people that want to make events more enjoyable or fun, depending upon the energy of the event. They generally look for Christmas shopping ideas, New Year deals, etc.
So, try to search for keywords, preferably with buyer intent. Make sure it has equal user intent as well.
Step 3: Pick a Domain Name:
Ensure you register your domain name before anybody else decides to buy the same name you wanted to use. You can register for a domain name after selecting a brand name or the main keyword if you have one in mind.
When it comes to selecting a name for your domain name, it is essential to take your time and do enough research. A right domain name dramatically contributes to good rankings as it can also be used as a suitable keyword. This way, the search engine knows what your blog is about.
Ensure that the domain name you pick reflects your event blogging content. You can also use the help of a domain name generator to give you a related suggestion with suitable keywords.
Step 4: Select a Good Hosting Plan
To set up your blog, you first need a good quality web hosting or server. You can use websites such as blogger.com if you do not wish to make spend money on your server. It is essential to be careful about which hosting plan you choose. Always try to pick high-quality hosting service providers.
Once your blog is fully optimized, you may not get a regular stream of readers right in the beginning. When you start approaching the date of the event, the traffic will automatically increase compared to how it was on other average days.
Variation in the follow of traffic implies that your hosting package should be capable of handling an increased load. If your blog takes off, you will get high rankings, which means you welcome many people to your site. You need to ensure that your hosting service can accommodate all the traffic without getting down.
I recommend you invest in a good quality hosting service. You may not want to compromise on the service and spend some extra bucks to enjoy a suitable hosting plan.
Here are some hosting plans that I would suggest trying:
Try buying the package for a month. This way, you can continue the service if you are enjoying it, or you can discontinue it if you are satisfied with its performance.
Step 5: Create Relevant and Incredible Content!
Excellent content is the key to a successful blog. You need to find the primary keyword related to your event and regularly integrate them into your article. Readers are drawn to interesting, high-quality lengthy articles. Make sure you include all this with some relevant images and videos.
The length of the article is another factor to keep in mind. If you have articles with about 500 words each, consider writing 20-40 articles. If your articles are over a thousand words, you should be good with about 12-15 articles.
Publishing lengthy articles is another way to boost your ranking on Google. You just need to make sure that these articles are appealing, useful, and well-researched. This way, your readers will stay on your website for longer.
Step 6: Create Value Backlinks
Link Building is one of the most critical aspects contributing to your blog’s rank in search engines. You can create backlinks either in a single day or regularly.
Building quality backlinks is a vital aspect of boosting your blog on search engines. Websites, blogs, and forums that are relevant to the event need to be selected. It is also essential to ensure that these pages have high rankings on Google Search as well.
When you have published six posts, the backlink process will begin. Then you can use an SEO Profiler to build backlinks. For creating backlinks, make sure you use a different set of keywords for each. If you use backlinks that consist of the same anchor keywords, it is most likely not to rank too high.
A great way to create quality backlinks is by guest posting. Although guest posting is not as effective as authority blogs, you can still create small posts and upload them to various platforms such as Facebook instant article, Google +, LinkedIn, etc.
You can use resources such as Linksmanagement or Fiverr for this job. Just keep in mind that many sellers put out fake backlinks, which may cause your blog ranking to lower. Hence, make sure you do the required research before you buy one.
Step 7: Use Images and Videos:
Images and videos are a must if you want your website to look whole and attractive. Appealing media will have a positive effect on your readers and will draw more people to read your posts. Having an alluring website is essential to increase the number of people visiting your posts. Excellent quality images relevant to the event you have picked will keep people on your website for longer. Adding necessary media will make your blog stand out and increase the chances of your blog succeeding.
Post at least three images for every 1500 words you post. Capture different aspects of all the events available around you. This will add more value to your images. Posting videos about events is a great addition as well. Images and videos make blogs look more appealing, generating a significant amount of traffic. An increase in traffic increases your chance of making money through affiliate marketing and other ways.
You can also create a YouTube channel based on your blog to increase publicity and expand your audience. Lots of people like watching videos rather than read posts or articles.
Googling and downloading images is probably not the best idea because they are most probably already ranked. They also will not contribute to increasing traffic to your blog. We recommend using websites such as Shutterstock and Canva to get good-quality, royalty-free images.
Step 8: Make Sure You Are Everywhere:
Every time there is an event, you are most likely to find numerous pages about it on social media platforms like Facebook and Google+. To accelerate traffic on your blog, actively partake in all these communities well before it occurs. You will enhance the response on your posts and being active in these communities will attract more readers.
It is vital to stay proactive around the time of the event. Make sure you are continually keeping track of the technical side of your website as well. Due to excessive traffic, your blog can be down during the event days. Ensure you solve all kinds of technical difficulties that your blog could potentially face.
Always share your event page every opportunity you get. Use social media websites, pages, and groups to boost your social presence. This will ultimately result in you getting more social signals and hence, a surge in traffic.
Step 9: Distribute Links to Bigger Organizations:
Several events around the world are recognized globally. For example, World Environment Day is celebrated under the umbrella of the United Nations. Sending the link addresses to your posts via the contact page of these websites is a great way to accelerate traffic. You can also email your link addresses to some of the higher authorities available on the website.
Step 10: Put Up Fresh Content Annually:
Make sure all your posts are fresh and well-updated every year the event is around. Update your post annually by adding fresh content about the event. Keep in mind to re-monetize your blog by renewing all of your affiliate links and other links.
Frequently updating your posts and blog content with the latest information will largely increase the traffic to your website from search engines. Search engines also give more ratings to those websites that offer updated information and the latest posts.
Ensure that you have not used the publish date. You need to use the updated date in your post information. This way, your readers are assured that your content is fresh, authentic, and up-to-date.
Step 11: Commenting on Blogs:
Remember to continuously comment on all the blogs that are well-ranked and are super active in the world of blogging. Actively partaking in social media comments is vital once your event starts approaching. Your objective is to receive as much attention as you can so that people start noticing your blog.
Next, How to Make Money?
Once you have got your blog all set up, all you need are money-making tips. If you put enough Work and do what is required, you can be minting money from event blogging! We have listed down some ways you can start making money off of your blog in no time:
Put together a list of products or services that is appropriate to your event days. Do your research and find them on top affiliate websites. Grab every opportunity to be an affiliate to all of these sites.
Research Best-Selling Products:
Once you have prepared the list of products that are related to the event, you need to select the best-selling product in each category. First, pick those that have ratings and are the most popular. Find out how well-known the product is either through social media or search engines.
Look for Different Deals and Coupons:
You can look for various deals and coupons that several companies sometimes offer. Be there for every one of those whether or not you are affiliated. You will have a high chance of selling products if you select quality products that your reader can use.
Your main goal should be to make people understand the importance of an event, whether or not you are making money off of it. Nevertheless, you should try to cash some money in with every associated product. If you find a coupon that does not include an affiliate commission, you can still talk about its features and benefits.
Many companies offer pretty great deals on events. All you need to do is look for them and become an affiliate partner. Read next to find out why you need to monetize your blog with affiliate links.
Before you publish your post, edit it to put some links to all the latest products that have arrived in the market. Add a few sentences about how each product is beneficial, along with its affiliate link. You could also use affiliate banners in the sidebar of your website whenever an event approaches.
You can earn a significant amount of money through event blogging once your blog has been monetized. There are multiple ways you can try to make some money:
- Affiliate Marketing: ShareASale, Amazon Associates
- Display Ads: Net, Google Adsense
- Direct Ads: Advanced Ads
- Paid Posts/Sponsorships
About Display Ads:
If your event blog has already been optimized for several keywords, you can earn a decent income by showing ad networks. Most of the display ad publishing networks are based on Cost Per Click or CPC. This is how they pay money to their publishers. This way, every time a visitor clicks on an ad, you receive money per ad that has been fixed by the adviser.
If you are a newbie and are just testing the waters of event blogging, display ads are an excellent way to earn you some money.
You can display ads on your blog from your Google Adsense account after you have published your first post.
If you do not have an account, then wait till you have published a few posts. Your account will get approved quickly if:
- You have high-quality posts
- Your domain is a top level like .org or .com instead of .tumblr ir .wordpress
People that are visiting for the first time click on PPC ads, and during their second time, they are already familiar with the ads. Add Google Ads with the maximum limit. You can also add three image+text ads with three simple text lines. The primary source to make money from your visitors is Google Ads.
Event Blogging: Pros & Cons
We have categorized some pros and cons of running an event blogging website.
- You can earn a significant amount of money in short durations. Bloggers have earned thousands of dollars just in the span of a week when the event is occurring. So, when significant events such as Black Friday and New Years are around the corner, you will be minting money from your website’s traffic
- Timings for event bloggers are incredibly flexible. You also do not need to spend too much time working on your blogs and running it. As long as you have put together some useful, original, and informative content, optimized your website, and built links, you are fully prepared if the event is close by.
- You will get a better understanding of a niche audience.
- For those who need a side hustle or ways to keep the cash flowing in, event blogging is an excellent option. It is another way you can cash in some money apart from your day-time job.
- There is a lot of scope and opportunity in the world of event blogging. This is due to our ever-growing market, that has new products for consumers every day. You will always have traffic from those who require niche-specific products around the time of events.
- The downside of event blogging is that you only get traffic and sales around the time of the event. Once the hype of an event passes and dies down, the traffic to your website will be struggling to increase. You will be receiving targeted traffic and sales only during the season of the event. Hence, if you are looking for a consistent source of income, event blogging is not a good option.
|Flexible Timings||MORE HOURS OF WORK IS REQUIRED|
|high income||REVENUE IS SEASONAL|
|Short and quick way to earn money||WEB HOSTING CAN BE EXPENSIVE|
|recEIves lots of organic traffic||PAID ADS CAN BE PRICEY|
What Exactly Do People Want to Know About an Event?
People try to find valuable skills that consist of tips and tricks, case studies, and talking about your own experiences as somebody that is an event planner. Sharing various kinds of information, venues, and other data, potential readers can find everything that they want to know when they
One of the first things that you need to cover about an event you are blogging about is why and how it is taking place. So, your first goal is to make people understand why a specific day is being observed/celebrated. You have to convince people that observing a particular event somehow benefits them or their principles.
You can also talk about how this event is celebrated in different parts of the world. Portraying different styles of observing/celebrating an event will attract your readers to your blog.
You can also refer readers to various products and services with your affiliate marketing links. This way, they can buy a ticket to enjoy a particular holiday or event.
How Exactly Does an Event Blog Work?
Regardless of whether they are for a single-day audience or weekly and monthly visitors, blogs are bound to receive significant amounts of traffic. This is where you can earn a decent income in a period.
You can use keywords to rank your blog on top Google search options through search engine optimization. Post regularly to make your blog dynamic and high-ranked for search engines. This will increase your search reputation as well as your brand awareness.
You can also earn extra income if you monetize your blog. If you do not monetize your blog, there will simply be a surge in traffic. You can convert this traffic into sales, leads, etc. to make a profit off of your blog.
Some of The Best Event Blogs!
One of the most effective ways to get your blog to succeed is by studying the statistics provided by industry experts on their blogs. In the end, event blogs need to be accessible, informative, and touch base with every angle of the event that you chose.
You can learn and try some tips and tricks that successful event bloggers have use for their website. Hence, we have listed 5 of the best event blogging websites around the world. You can visit them to get inspired and have your blog up and running!
Capterra has listed Bizzabo as the top event planning resource for event organizers. Bizzabo releases well-researched and sophisticated content a couple of times every week. This helps in bringing new and fresh content for readers.
Along with creating content that is helpful for event organizers, Bizzabo also takes pride in their event registration software, which has also won awards. This software enables users to plan and organize all the aspects of a certain event in just one place. Bizzabo is also dedicated to offering advice and inspiring various event planners. So, if you are looking for a role model for your blog, you know where to go first!
If you are looking for some of the best and most reliable tips and tricks online, the Endless Entertainment blog is where you need to be. Endless Events call themselves the Einsteins of Event for event production and AV.
This blog offers articles that help event planners get better at their Work. You will find all the latest tricks and trends focussing on the technical aspect for event planners to take their events to another level. It also inspires them with numerous ideas for event production and lists some of the best methods to follow in the event blogging field. You will indeed find a wide-range of useful information on different topics, including inspiration and productivity.
One of the best sources for inspiration is BizBash. You can get a wide range of creative ideas for upcoming conferences and see what the latest trend is in the event blogging world. It is nice how they pay attention to recent events and how they did an excellent job, depending on the event.
We recommend checking out BizBash for the ultimate source for inspiration, event planning news, trends, venues, etc. You can also search for news that is relevant to your area by simply choosing a location.
This blog’s owner, Jeff Hurt, sure knows what he is doing! Velvet Chainsaw is one of the most famous event planning blogs that mainly talks about conferences and annual meetings. He offers readers with remarkable, unique posts regularly. He also shares his innovative ideas and a new perspective on the event planning industry in his blog.
This blog should be a must-read for you because it is sure to make an impression. If you are looking to go deeper into the concept of conference planning and enhancing your networking skills, this blog is a fantastic option for you to seek inspiration from.
Here is another excellent event blogging website you can check out for tips on organizing memorable events. Conferences That Work is to take on the engagement of conferences. It also includes principles of networking, such as interaction and exchanging ideas.
One of the most celebrated professionals, Adrian Segar, is who writes this blog. He also mixes things up by publishing posts that are not related to events and making his speech sound fun and engaging. We recommend taking a look at this website for people that are new to event blogging and conference planning.
Let’s Summarise Some Blogging Tips
Here are some tips that everyone that wants to start event blogging needs to know. We have summarised all these pointers to keep in mind when you plan on setting up your blog:
Decide on an Objective: Before you start venturing into the world of event blogging, figure out what your goal needs to be. Blogging must have a clear, feasible objective. This could be conversion, traffic, leads, or some other checkpoints.
Find Out Who Your Audience Is: Use social media, search engines, Google Trends, or other similar applications to see what kind of readers your audience consists of.
Analyze Your Competition: Tools like Alexa, SimilarWeb, SPACE, SWOT, etc. will help you understand your competition better.
Do Lots of Research: It is essential to collect enough information about your blog’s niche. Keep researching everything there is to know in your field. Once again, there are several marketing tools and plenty of content related to SEO research and social media.
Research for Keywords: As discussed above, many tools such as Google Keyword will come to use when trying to find appropriate keywords for your blog.
Plan Your Blog Content: Once you are already with the above points, you need to decide a strategy. This strategy should include the What’s, Why’s, and Where’s of your blog topic.
Don’t Stuff Post with Keywords: While you need to ensure that the main keywords are included in the heading and subheadings, make sure not to stuff it with keywords. Include long-tail keywords and LSI keywords to increase organic traffic. Therefore, you can increase traffic by avoiding keyword stuffing.
Make It Visually Appealing: Using media in your blog brings your content to life. You can attract a large number of readers by using photos and videos that are relevant to your blog.
Add External links: Incorporating backlinks in your blog is an excellent way for your page to rank.
Keep Your Content Updated: For your blog to rank well, it needs to be alive and popping! Make sure to publish posts and change your content periodically regularly.
Collaborate: Get in touch with other bloggers that have reliable industry insights and a decent search reputation. Guest posting is a great way to put your website on the map.
Make It Interactive: Another great tip is to create a connection with your readers. Allow people to interact with each other by creating a comment section on each of your posts.
To-Do List for Event Bloggers: Recapping Essential Event Blogging Tips
- Start working on your event blog a good month before the event.
- Make the event blog design effortlessly navigable and interactive.
- Ensure that the event name keyword is incorporated into the domain name of the event blog.
- Get a good-quality hosting service. If you are a beginner, you can try free blogging platforms. However, we recommend you invest some money in a reasonably priced hosting services.
- Update your posts and write regularly along with appropriate On-Page-SEO.
- Try building backlinks by commenting on well-ranked blogs.
- Keep in mind to prepare sitewide links from those event blogs about 2-3 days before extra precaution.
Frequently Asked Questions (FAQs)
Check out some common questions that readers ask regarding event blogging and see if they help you out!
- I want to start blogging. But I do not know whether to start with regular blogging or event blogging.
- You can call event blogging an extra source of income, like a side hustle. If you see yourself making a career in blogging, you check out regular blogging.
You can take your time, learn everything there is to know, and start building a blog. Regular blogging takes comparatively more time to flourish, but it will also give you a more consistent source of income.
- Am I required to have a hosting and domain to set up an event blog?
- A. If you are new to event blogging, you can start using a free site for blogging. Although in our opinion, choosing free hosting services is not the best idea.
It makes it extremely hard to make your visitors buyers through your event blogging website and make it look rather amateur or unprofessional.
- Can I endorse offers on special events through my current blog?
- Yes, you can! You can promote various deals such as Black Friday during November. Just make sure that you only promote event offers that are relevant to the event you have chosen. Do not pick insignificant ads to promote on your blog as it will make your website look too commercial, resulting in fewer readers.
If you are unable to promote deals with the help of your blog, you should try creating an event blogging page that is devoted to a special event.
- What is the opportunity and scope for event blogging in the near future?
- It might surprise you to know that there is a large amount of scope and opportunity in event blogging. Several latest products are hitting the market continuously. You can find an ocean of deals every year with the launch of new products.
Every time significant events like Black Friday, New Year’s, Christmas, etc. are around the corner, you will find many opportunities on various kinds of deals to grab.
While event blogging has become extremely popular among bloggers, it is essential to be willing to work hard to make your blog flourish. One of the main things you should be focussing on is keyword research. Doing this right will increase traffic from search engines, ultimately giving your blog a high ranking. Event-based blogging is not as complicated as you think. Once you get the hang of it, it will not be long before you start earning a significant amount of money. Believe in yourself and keep your eyes on the prize!
Finally, we have reached the end of this guide to setting up a successful event blog. We hope this article helped you understand event blogging better and helped you figure out what you need to do.
Let us know if you have any more blogging tips and tricks for the rest of our readers in the comment section below!
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