Social media marketing (SMM) is the action of building brand knowledge to drive targeted traffic from social media sites.
These sites cover Facebook, Twitter, Instagram, Pinterest, YouTube, community forums, etc.
SMM depends on user communications. Any area where people can communicate is a place that can be marketed to.
- Social Media: Websites like Facebook, Twitter, YouTube, Instagram, etc. where users (or groups of users) give some sort of media (e.g. videos, images, songs, texts, etc.).
- Social Bookmarking: Websites like Flipboard, Pocket, etc. where users can bookmark their preferred URLs and distribute them publicly.
- Social News: Websites like Techmeme where users submit news articles that get ranked based on demand.
- Social Apps: With the growing practice of Smartphones, we can’t manage to ignore the value of social apps like Whatsapp, Telegram where users can interact with one different on-the-go.
Some of the most Popular Social Media Sites:
Benefits of social media marketing in blogging
Social media has developed a world of SEO and online marketing.
We’ve freshly seen social media having a large impact in search engine rankings. In the last couple of years, various social media marketing organisations are coming onto the market and building brand awareness via social media promotions.
There was a period when you could only take traffic from search engines (and from paid traffic). But now, the circumstances have totally changed, and internet marketers and bloggers are practising new social media marketing tactics to tap into targeted traffic streams from social media places like Facebook, Twitter, and LinkedIn.
As a blogger, it is necessary to have social media profiles. From a blogging aspect, social media traffic is some of the common targeted traffic available (and it’s free). From a brand aspect, you can receive feedback from your true supporters via social media campaigns and interactions. Once you’ve established the trust, turning these users into paying customers/subscribers grows much easier.
Also read: How to analyze competitor’s website
Also read: Blogging myths
Also read: Event blogging
Also read: Common concerns before starting a blog
Also read: Benefits of blogging – is blogging worth it?